Amy started Pretty in Peach in 2024 with a simple idea: clothes should feel as good as they look.

Inspired by the feeling of being away somewhere warm, Pretty in Peach is about that particular kind of ease - getting dressed and feeling comfortable, confident and softly sexy.

Soft fabrics, flattering silhouettes and an effortless kind of femininity sit at the heart of every collection. Pieces designed to give you that inner glow.

Pretty in Peach founder Amy in the London studio
Our founder, Amy
Columbia Road, London

Made slowly, by hand

Pretty in Peach started with every piece being cut and sewn by hand in a bedroom. Today, we work with a small team of independent seamstresses across the UK, keeping production close, considered and intentionally small.

Designed in London

From the initial sketch to the final piece, every garment passes through the hands of the women who make it.

Pretty in Peach design sketchbook

Made by women

We like knowing who makes our clothes. No factories or production lines. Independent seamstresses and a lot of care behind every piece.

Pretty in Peach garment being made

Small batches

We produce in small quantities, releasing new pieces slowly and restocking as they’re loved.

Pretty in Peach garment